This video was made by a group of local filmmakers who work together under the name of The Good Line. I know one of the guys, and have met another of them (who actually graduated from the BYU TMA program). I really, really like their work for many reasons. Not only is everything very professionally done, with beautiful visuals and editing, but their films are also so focused on powerfully storytelling, they can't go wrong. Basically all of their work is focused around promoting the efforts non-profit organizations worldwide. Their aim is to create beautiful and inspirational documentary shorts for the web. I really like this for many reasons, one of which is the way their films can so easily be accessed. Anyone in the world can go to their website or Vimeo, etc... and watch these documentaries. This also is a huge benefit for the organizations they do work for. Watching a two or three minute video which explains everything the organization is doing is much more effective than just posting up posters around town and in magazines that don't really say was the organization does. With the video however, the viewer gets a visual, as well as an explanation and they also get time to develop and emotional bond with the subject matter.
This video in particular is about providing impoverished farmers with the resources to generate their own sustainable income. They not only provide these people with the the tools and seeds they need, but they also give them training, so that they have the skills needed in order to be successful farmers. I think that organizations like these are among the most effective because they target the individual, and teach the individual how they can learn to be self-reliant and sustainable, and thus become an invaluable asset to the community.
This video is in my opinion a very effective way in explaining the organization and their aims, as well as showing the positive repercussions of their efforts. Good Line's amazing storytelling and filmmaking abilities are so effective here because the viewer can really feel their passion and love for the people they are trying to help through these promotional videos. I would encourage everyone to check out their other videos on their site, to see some of the other work they have done. These artists are out in the world promoting great causes through filmmaking, which I assume is a goal we as film students all share.
Komaza- An overview from Good Line on Vimeo.
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