With this digital environment, it is so much easier to get the word out and motivate people to be participate in various activities. I think artists can really play a key role in society. They are the ones who can really inspire others to get involved. It can be challenging when coming up with the right way to present an idea, but if it is done right, the response can be overwhelming and the outcome very rewarding. I think a great example is this Pepsi ad campaign that went on about two years ago.
I first saw this video last year in an advertising class I was taking. I don/t know why but I have always remembered it since that. Maybe because if you really watched it you saw that it was way more than a pop commercial. Or maybe the catchy beat. Or maybe the interesting visuals and the clever way they shot and edited it. No matter what the reason is, this commercial has stayed with me, and when I read the assignment for this weeks blogs post, I immediately thought of this one.
I think this video really works as an act of civic participation. It is targeted at the average person. You don't need to be rich and powerful to make a change. Anyone is capable of making a difference. This commercial really helps portray the idea of getting involved. I think the way they edited it made it really visually pleasing and fun to watch. I liked the creativity they put into it, they didn't just send out some PSA about helping out. They took a new spin on it. Quite effective if you ask me.
I loved this video! I especially like that a fairly simple idea (with a somewhat complicated execution, perhaps) can have an impact more powerful than one might think. The simple idea of bringing people together, of recognizing that we all have similarities, and that we are all living on this planet together is not specific, but it is poignant. The commercial is not trying to get people to do something they thought of or that they personally believe in, it is merely trying to inspire people to do ANYTHING at all. The clever edited and organization gives the impression that everyone is important, and anyone can make a difference.
ReplyDelete